Sustainability of Singapore as a Sports Tourism Hub Essay Example for Free

Sustainability of Singapore as a Sports Tourism Hub Essay 1.Introduction 1.1.Purpose To present an overview of the latest sporting developments in Singapore and evaluate Singapore’s sustainability in enhancing Singapore’s position as a sports tourism hub in Asia. 1.2.Objectives -Discuss the recent infrastructures constructed for Singapore’s sporting industry -Identify recent initiatives by the Singapore Sports Council -Highlight key inaugural sporting events held recently -Discuss the advantages of having Singapore as a sports tourism hub -Discuss limitations faced in the long run and some measures being taken -Determine Singapore’s sustainability in the long run 1.3.Definition 1.3.1.Sports Tourism (Higham, 2004) All forms of active and passive involvement in sporting activity, participated in casually or in an organized way for non-commercial or business/ commercial reasons, that necessitate travel away from the home and work locality. 1.3.2.Sustainable Tourism (Higham, 2004) Tourism which is in a form which can be maintained its viability in an area for an indefinite period of time. 1.4.Overview of Sports in Singapore Singapore’s position in the regional sporting arena has been an area of consistent improvements over the years. The outstanding performance from our aspiring young athletes during the Asian Youth Games in 2009, clinching a 4th on the medal tally further proved Singapore’s prowess in sports in this region. With several state-of-the-art sports facilities and structures being constructed in the region, Singapore has been keeping itself up to date with the sports in the region and providing venues for such activities. The upcoming major summer games, Youth Olympic Games 2010 (YOG 2010) will be  held in Singapore as well, with examples of infrastructural and government support examined in the report. 1.5.Method of Investigation This report is an assessment of research gathered through magazines, official and government websites, annual reports, news articles and books on sports tourism till 9th February 2010. An email correspondence had also been established with Ms Rachel Chan, a staff of HiVelocity who are the organisers for local events like Sundown Marathon, Aviva Ironman 70.3 and Men’s Health Urbanathlon. 2.Local Sports Tourism 2.1.Latest Infrastructure Developments 2.1.1.Tampines Bike Trail Constructed in 2007, the 60-hectare trail will be used for BMX and Mountain Bike (MTB) during the Youth Olympic Games. It has been recently upgraded to make it more technically challenging. Since then, it has hosted several regional MTB events like the Phat Tyre Sunday Mountain Bike Race, Bike Asia 100 and the Eneloop Mountain Bike Carnival. 2.1.2.Singapore Turf Club (STC) At its new location next to Kranji MRT Station, the STC is an exemplary architectural centrepiece of a racecourse, with a roof structure inspired by a horse in motion. It houses several grandstands with exclusive and unobstructed viewing for public, privileged cardholders and invited guests. With a range of FB, viewing galleries and event rooms, the STC is capable of holding large scale equestrian events. 2.1.3.Marina Reservoir The Marina Reservoir, opened in Nov 1 2008, was part of Singapore’s plan in diversifying its water supply by recycling waste water and desalinating sea-water. Being the largest reservoir, it is able to host a variety of water sports including rowing and canoe-kayaking with the Gardens by the Bay; a new park next to the reservoir providing an excellent vantage point. 2.2.Recent Initiatives SSC has recently launched a nationwide movement called â€Å"Let’s Play†. It encourages all Singaporeans to be involved in sports in all ways, emphasizing on increasing the ease of involving oneself in sports through playing, cheering or volunteering. The SSC had also launched collaborated with the URA to construct more public parks, park connectors, open communal areas and exercise corners to encourage exercise locally. The implementation of the Dual-Use Scheme, which opens school fields to the public and the opening of Singapore’s largest integrated complex in Jurong West with sports facilities and instructional courses complete with retail and food outlets are also part of SSC’s efforts to go all out in making citizens live healthily. The establishment of an online lifestyle interactive portal; singaporesports.sg on 6th May 2008 aims to entertain, inform and educates. With a calendar of sporting events, forums, blogs, news on the local and international sports scene, volunteering opportunities as well as a membership system to enjoy discounts and offers at partner establishments. 2.3.Sporting Events 2.3.1.Asian Youth Games The inaugural Asian Youth Games was held in Singapore between 29 June 2009 and 7 July 2009. It has attracted about 1,300 top juniors, aged 14-17 from 45 National Olympic Councils competing in 9 sports with the aims to build good relations within the Asian community. 1,100 participants were housed in the Games Village at Swissotel The Stamford which is centrally located. Organised by Singapore Sports Council and Ministry of Education, there is indeed strong funding and support from the government for this event. The event venues for the 9 sports have also been selectively chosen for their standards. However, the Games were impended by the cloud of the H1N1 influenza which had infected members of the Hong Kong and Philippines football team. Stringent measures were taken by the Olympic Council Asia to  ensure early identification and isolation. 2.3.2.Aviva Ironman Triathlon 70.3 The Ironman triathlon was founded in 1978, with the half-ironman distance of 70.3 miles introduced in 2006. The Singapore version was formed in 2007 which was also a qualifying event for the Foster Grant Ironman World Championships in Clearwater Florida USA. This was an incentive for elite and aspiring elites to come to compete in this race. Since then, several veteran and uprising world champions have been featured in Singapore’s version. In the recent 2009 series, 45% of the 1,500 participants were foreigners with high spending power as proven by the race fees of about $375 per registration. 2.3.3.Men’s Health Urbanathlon (MHU) On the 31st January 2010, 1,500 participants gathered at Marina Square for the inaugural Singapore edition of MHU which saw participants completing 8 obstacles over a distance of 12.5km. First held in Chicago and in Britain, the novelty of this race emphasises on the one of a kind obstacles in an urban setting. 19% of the participants were foreigners. 3.Singapore as a Sports hub 3.1.Advantages 3.1.1.Increased arrivals The direct beneficiaries of this effect include airlines, hotels, food and beverage establishments, tour agencies and the organisers of the race itself. In addition to this, the accompanying families of participants generate revenue through shopping and spending leisure time at tourist attractions. Overseas sponsors and media representatives are also invited to grace the event with their presence and more money would be spent attending to their comfort and enjoyment. Maintenance and repairs of equipment are in demand, with foreigners more willing to spend on purchasing of spare parts and quick fixes. 3.1.2.Increase direct media presence and popularity During major events like the Youth Olympic Games 2010 and Formula 1 Grand Prix, there would be increased media coverage and international focus. Live or replayed telecasts would show emphasis on the race in progress, with the skyline and background infrastructure gaining attention apart from the race. During the 2008 F1 Grand Prix, the line up in the circuit park included entertainment from Zouk DJs, Bob Marley’s Wailers, Dim Sum Dollies and the Coyote Ugly girls, accompanied by established FB food stalls. Trees around the circuit park were used as part of a visual art project called Humanature. All these were done to maximise spectator experience, in turn projecting Singapore in a positive light on the world stage, with the skyscrapers of the city in the background, and eye catching structures like the Esplanade standing out. All these would invigorate the viewers’ senses whether watching overseas or on site and might increase interest to visit Singapore to see these attractions. 3.2.Limitations 3.2.1.Land Scarcity Scarcity of land and other resources has been a constant challenge faced by Singapore. Therefore Singapore has always placed emphasis on sustainable development and land-use. Ways of optimising the use of natural resources include sourcing for alternative usages for materials or facilities. An example of the land with multiple uses would be the International Convention Centre at Suntec City Singapore. This multi-purpose indoor convention and exhibition centre has hosted the many huge events and meetings. It would also be used for several sports like boxing, fencing, handball, judo, taekwondo and wrestling during the Youth Olympic Games. However, the challenge would be maximising the potential of land space for multiple land-use in the future, to enhance the potential for larger events to take place in Singapore. 3.2.2.Lack of manpower Volunteers, performers, cheerleaders, referees are some of the essential roles needed to be filled for a sporting event on a big scale to be successful. In Singapore, the Ministry of Education is supporting schools to change curriculum times or test schedules during the Youth Olympic Games. A twinning programme has also been created to pair schools up with the different countries participating in the Games, to learn more about the country and hosting them when they arrive. These activities and initiatives would definitely ease the organisers’ job in integrating the overseas participants into the community and give students a chance of making new friends and learning about different cultures. Students would also be encouraged to volunteer themselves in the event and be excited of being part of it. 3.2.3.Global Financial Crisis The recent economy crisis had caught the world by surprise and resulted in the weakening of economies, Singapore was affected as well. However, good corporate governance and foresightedness had led to the quick rebound of the economy. However as construction costs had surged during the crisis, SSC’s plan of building a sports hub by 2010 to 2015. As such, Singapore is unable to host the 2013 Southeast Asian Games as initially planned. 3.3.Sustainability Sports tourism has been identified as a fast growing industry, with new sports and games being created and flourishing over the recent years. With its current collection of world class sporting venues, Singapore is indeed suitable for hosting large sporting events, logistically and socially providing support. The government has been supportive throughout the organisation of sporting events, with the Mr Teo Ser Luck, Minister of Community Development, Youth and Sports being particularly involved in events like Asian Youth Games and Youth YOG 2010. He has been a part of several initiatives, like the collaboration with ITE to provide customised volunteer training for YOG  2010, the MindChamps Youth Athlete 3- Days Programme sponsored by Singapore Sports Council for the 100 local athletes at $2,800 per student. Sponsorship has been very successful for the Youth Olympic Games 2010, with Samsung recently announcing its sponsorship of 5,000 smart phones for athletes and officials. With 21 domestic sponsors and 9 international sponsors as of 6th Feb 2010, Singapore has proven its reliability and capability and gained the sponsors trust. More importantly, Singapore has been able to foresee challenges faced ahead and plan for its future. The Urban Redevelopment Authority has successfully planned for the use of the city as a circuit for the Formula 1 Grand Prix race track. This feat would not be possible without dedicated research and continuous improvement after each year. Since then, the track has been used for events like Run Singapore 2009 and the upcoming Chingay Parade Singapore 2010. The Marina Reservoir has further proven URA†s capability and commitment to sustainable development. With the construction of the barrage, the Marina Reservoir is now the 15th water catchment area and the largest thus far. Not only will Singapore be less reliant on other countries for water, more activities like dragon boating and power boating previously unsuitable could now be conducted there. However, the Singapore Sports Council has not fulfilled some of its promises made, like the construction of the Sports Hub and Changi Race Track , initially scheduled to be completed, had been delayed due to rising construction costs and lack of finance. This inconsistency on the government’s part had led to losing the chance of hosting the 2013 SEA Games. As the sporting scene evolves with speciality and novelty events like the Aviva Ironman 70.3 and Men’s Health Urbanathlon, space and support has to be given to encourage organisers to increase its capacity. The past 3 editions of Aviva Ironman 70.3 had their registrations capped at 1,500 and a full participation for all years, with 45% of participants being foreigners in the 2009 edition. More locations has been added to the list, with the approval of more road closures like the East Coast Parkway Expressway and the Ayer Rajah Expressway during the cycling leg of Aviva Ironman 70.3 in 2008 and the usage of the urban setting in the city for the Urbanathlon. 4.Conclusion Singapore, strategically located within South-East Asia and surrounded by sea, has established a good reputation as being easily accessible and suitable for business dealings and trade. With a high standard of living and a socially responsible government, Singapore has managed to remain competitive through changing times and braved though health threats and economic crisis. The government has been keeping the nation increasingly involved in sporting events and keeping the infrastructure in Singapore suited to the needs of specific sports and with multiple uses. The recent events hosted in Singapore include the F1 Grand Prix, Asian Youth Games 2009, Singapore Marathon and Aviva Ironman 70.3. Each successful event held in Singapore, the publicity and exposure to the global stage would propel Singapore as the destination to be for sports, business and leisure. Singapore’s position would be enhanced as a tourism hub, with world class athletes gathering for major events as well, attracting supporters from different countries. This would definitely enhance Singapore as a tourism destination with multiple offerings, with sports tourism adding on to the long list of available options. The sustainability of Singapore’s sports tourism has thus far been successful with the efforts from the government and public sector, with various ministries working hand in hand through health threats and compromising with school’s schedules to make the students available during the YOG period. With the continuous effort and improved consistency of relevant agencies, sports tourism would be a potential market which would flourish in the near future.

The Information Environment During the Making of a Bob Dylan Album :: Media Recording Music

The Information Environment During the Making of a Bob Dylan Album In analyzing any of Bob Dylan's albums and lyrics, one might receive very powerful, timely, political and social messages from the artist. Perhaps it is the way in which he influences or responds to his fans which allows him to always seem a step ahead of the public. Take, for instance, his addition of electric instruments to his music in 1964 (Bob Dylan: Desire - Ink Blot Magazine). Dylan's use of these instruments, which are indicative of the growing information environment of the time, outraged folk fans. Nevertheless, "Dylan had merely created the most influential folk-rock ever recorded" (Bob Dylan: Desire). In essence, he moved forward from the mentality, in which a large part of the public during the 1960's still remained, in order to be better able to speak to his fans. He simply tried a new invention for the purpose of making his music sound better and holding on to his listeners. At the same time, though, when bands such as the Beatles had followed Bob's lead by creating bl ues and "psychadelic-influenced" music, Dylan retreated to his country forms (Bob Dylan: Desire). In other words, he spoke to the modern world, by progressing with the new, electric instruments, while still reaching his older, perhaps more traditional fans, with his alternated use of country forms. He composes music about betrayal, paranoia, fear and desire, and influentially ties in larger issues of the time, such as racial consciousness. Dylan's album entitled Desire is indicative of the artist's sense of and connection to the world around him. Perhaps the most influential song on the album, and indeed one of Bob's most politically and socially meaningful compositions, is "Hurricane." The interesting chain of events which lead to the making of this song indicate the information society of the time, as well as Dylan's contribution to his information culture and influence in the public. Rubin Carter, the former champion African-American boxer, would simply never have known to contact Dylan had he not first listened to his lyrics of oppression and class differences. Thus, Dylan's music is a powerful form of communication, a kind which would give a man such as Carter a glimpse of hope and justice. Without Carter's book, The Sixteenth Round (Social Conscience Rubin Hurricane Carter), the song would never have been made, and a greater public knowledge of the Ruben Carter case would never have been reached.

Examine the Characteristics of Mystical and Conversion Experiences Essay

wo well-known categories of religious experience are Conversion and Mystical experiences. Throughout history there have been many reports of people having these religious experiences, and not all of the recipients are necessarily Christian in belief. Famous examples of conversion experiences include St Paul on the road to Damascus, and an example of a mystical experience could be the story of Theresa of Avila. Firstly I am going to look at the characteristics of mystical experiences, followed by an example of a mystical experience that I shall analyse before moving on to doing the same for conversion experiences. A philosopher called William James has designed a series of tests to see if a mystical experience conforms to a pattern that has arisen through the history of these experiences. William James said that the receiver of the religious experience should be passive, i.e. does not go out of his or her way to trigger the experience, it happens to them without their provoking it. The experience should be ineffable in that in the aftermath the receiver finds it very difficult to describe what had happened and how they had felt in normal communication, thirdly that there is a noetic quality to these experiences, meaning that some truth or great fact is revealed to the recipient of the experience. Finally the experience should be transient, this means that the actual experience should not take very long at all, perhaps a few hours, but afterwards it has a very long, if not lifelong impact on the person who had the experience. Mystical experiences often have an example of the defying of the laws of nature and physics, for example the hearing of voices or seeing of visions, or receiving of the wounds of Christ, the Stigmata, that came from nowhere and have no rational explanation. An example of a mystical experience, as I mentioned earlier, is the story of Theresa of Avila. Theresa was a Carmelite nun who had been raised as being deeply religious; when her mother died she turned to the Virgin Mary and became a nun. Throughout her life she was often seriously ill and during these bouts of illness she claimed to have experienced religious ecstasy, in which she saw a cherub repeatedly stabbing her in the stomach with a fiery spear, and where he stabbed her she felt bliss and pain equally. In one bout of sickness she lost the use of her legs for three years, and during this time she stopped praying until she was convinced by a priest to start again. Not long after she began praying again she experienced holy delights from God, which were moments when her senses were overwhelmed by the presence of God. Alongside this she experienced the levitation, meaning that she claimed to have had her body raised off of the ground by the Holy Spirit. The levitation is the main mystical experience of Theresa’s life; this is a very clear example of how the laws of nature are defied by the power of God. The experience is passive as she was ill in bed at the time, it wasn’t ineffable however as she could clearly explain what had happened, however the experiences of having her senses overwhelmed by the Holy Spirit that accompany the levitation certainly were ineffable. There was no great truth revealed directly but there is a lesson in her story. And that is that the Lord will watch over and take care of us when we are sick. It is hard to tell whether or not the experience was transient, as while the levitation took place over just a few minutes, we cannot know how deep an impact it had on Theresa, as she was already deeply religious, we cannot easily see how she changed as a person. Now we move onto conversion experiences, the most key characteristic of a conversion experience is that the recipient of the experience has a complete switch around of their religious beliefs, they are converted. This conversion stays in place for the rest of the experiencer’s life, the religious experience is transient. Conversion experiences can be either gradual or sudden, meaning that a person’s beliefs can change over time due to different stimuli or events, or they can change swiftly as a result of an undeniably holy action. An important fact to remember when discussing conversion experiences is that they can occur not just in regards to an individual’s religious beliefs, they can also impact on political and social ideals as well, and these kinds of conversions follow the same pattern as that of religious experiences. The example of a conversion experience I am going to talk about is the conversion of St Paul on the road to Damascus. Before his conversion Paul, or Saul as he was known, was a Pharisee who harshly persecuted the early Christians and was not in any way inclined to believe in the teachings of Jesus. One day Paul was riding down the road to Damascus, as he drew near to the city a light shone down from heaven and Paul was cast down to the ground, then he heard a voice saying â€Å"Saul, Saul, why do you persecute me†? The voice identified itself as Jesus and instructed Paul to go to the city where he will be instructed further. The men accompanying Paul were amazed, as they had heard the voice, but had seen no man or any vision as Paul had. Paul opened his eyes, but found that he had been blinded, perhaps by the brilliant light, his men led him to the city and there he stayed, blind, not eating or drinking for three days. After the three days his sight returned, and he was convinced that he had seen the resurrected Christ. After the experience Paul could be found in the company of the disciples that were in Damascus, which shows a very large turn around in his ideals, because before the experience he would have arrested and persecuted those men. This story is a good example of a conversion experience as it shows a very big contrast in the subject before and after the experience, which is as I said previously, the main characteristic of a religious experience. To conclude the essay I would just like to summarise the characteristics of both mystical and conversion experiences, mystical experiences are most easily identified when evidence of supernatural even ts take place, such as the levitation, while conversion experiences are clearly shown in the change of the recipients religious or political ideals.

Improving Business Performance (Square) - Free Essay Example

Sample details Pages: 9 Words: 2720 Downloads: 7 Date added: 2017/06/26 Category Business Essay Type Analytical essay Did you like this example? Improving Business Performance (Square) Organization Performance Improvement: An analysis of a companys performance as compared to goals and objectives. Within corporate organizations, there are three primary outcomes analyzed: financial performance, market performance and shareholder value performance. Here I am going to talk about continuous improvement and Radical change in which SPL can improve their business performance Interms of their HRM, Marketing and Production sector. Don’t waste time! Our writers will create an original "Improving Business Performance (Square)" essay for you Create order Different models like the 4d model, Kaijen (Continuous Improvement) , Radical Change and A project plan has been given for square to make a radical change in their business which I think is a must for SPL to expand globally and earn more profit. Have been discussed for showing ways in which SPL can apply in their business and enhance Business performance for future success and be a global leader in pharmaceutical business. Square Overview in Brief Square Pharmaceutical Limited (SPL) is the largest pharmaceutical company of Bangladesh. In 1982, the turnover of SPL reached to Taka. 240 millions and the number of employees went to near 400. In 1985, SPL achieved the market leadership in pharmaceuticals market in the country in terms of sales. By the year 1988, the number of employee reached to 750 and annual turnover goes to Tk. 550 millions. SPL adopted necessary steps in implementing facilities to manufacture a wide range of essential drugs within the jurisdiction of WHO recommendation. SPL has entered in the global market in 1987. (squarepharma, 2013) 3 sectors of SPL in terms of Business Improvement Human Resource Sector HRMfor SPL are the activities that it carries out to utilize its human resources effectively. à ¢Ã¢â€š ¬Ã…“Staffing policy is concerned with the selection of employees who have the skills required to perform a particular jobà ¢Ã¢â€š ¬Ã‚ (hills, 2013) so staffing for SPL is very important in order to run their business in terms of domestic and internationally by selecting the skilled people in divisions like HRM, Finance, Accounting, Marketing, Management and other divisions. Can also be a tool for developing an promoting the firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s corporate culture, the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s norms and value system, and a strong corporate culture can help the firm implement its strategy. (hills,2013) Marketing Sector Of SPL Marketing Sector of SPL concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainablecompetitive advantage.Marketing of SPL includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of SPL and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of selling SPL products in domestic market and 38 countries worldwide. (squarepharma, 2013) Present Markets of SPL Square market its product around the world, in Europe, Asia, Africa and Central and South America. Below the country name are given where square exports their products. Europe:UK Asia:Afghanistan, Bhutan, Cambodia, Fiji, Hong Kong, Iraq, Macau, Malaysia, Maldives, Myanmar, Nepal, Papua New Guinea, Sri Lanka, Tajikistan, The Philippines, Uzbekistan, Vietnam Africa:Eritrea, Gambia, Ghana, Ivory Coast, Kenya, Libya, Malawi, Mauritania, Mauritius, Mozambique, Niger, Nigeria, Sierra Leone, Somalia, Tanzania, Uganda Central and South America:Belize, Costa Rica, Suriname(squarepharma.com.bd, 2013) Production Sector Of SPL SQUARE has invested in state of the art formulation plants aligned to regulated market standards. Six à ¢Ã¢â€š ¬Ã…“Productionà ¢Ã¢â€š ¬Ã‚  units of the Dhaka site can produce pharmaceutical products maintaining CGMP requirement for highly regulated markets in Europe, Australia and USA. Other five manufacturing units at Pabna, SPL has 700 product approval s for export 38 other country markets and 900 product approvals for Bangladesh market.(squarepharma.com.bd, 2013) Improvement through à ¢Ã¢â€š ¬Ã…“Continuous Improvementà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“Radical Changeà ¢Ã¢â€š ¬Ã‚  For Human Resource sector and Marketing sector of SPl they require à ¢Ã¢â€š ¬Ã…“Continuous Improvement and For à ¢Ã¢â€š ¬Ã…“Productionà ¢Ã¢â€š ¬Ã‚  division sector I am suggesting à ¢Ã¢â€š ¬Ã…“Radical Changeà ¢Ã¢â€š ¬Ã‚ . Continuous Improvement interms of HRM and MARKETING Continuous improvement means à ¢Ã¢â€š ¬Ã…“Kaizenà ¢Ã¢â€š ¬Ã‚  à ¢Ã¢â€š ¬Ã…“ Kaizen. It is a Japanese word, the literal translation is IMPROVEMENT. There is a deeper meaning too, it is improvement gained by slow steady change, not giant leaps forward (Radical Change and improvement that once achieved is maintained at that level until such time as the next step of improvement is madeà ¢Ã¢â€š ¬Ã‚ .((Nissan UK Ltd) For square in their HRM and Marketing I am suggesting Continuous Improvement as they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t require any radical change in these 2 sectors. (slack and chambers 2010) Applying KaijenIn HRM and Marketing The Kaizen philosophy embraces all aspects of an enterprise à ¢Ã¢â€š ¬Ã¢â‚¬Å" cost, delivery, quality, safety, employee development, supplier relations, new product / service development, customer satisfaction à ¢Ã¢â€š ¬Ã¢â‚¬Å" which serve to enhance quality. Kaizen strategy has been called: à ¢Ã¢â€š ¬Ã…“the single most important concept in Japanese management à ¢Ã¢â€š ¬Ã¢â‚¬Å" the key to Japanese competitive successà ¢Ã¢â€š ¬Ã‚  (Evans and Lindsay The Management and Control of Quality) So, from the above statement it can be stated that interms of Squareà ¢Ã¢â€š ¬Ã¢â€ž ¢s HRM and Marketing requires slow steady change as the company is moving forward is required, rather than any big change. So, interms of Square kaizen method can be very useful as it will help them in way like the following: Kaizen is based on the philosophy of Flexibility, Team working and Quality Consciousness and this three things will surely enhance SPL business performance as flexibility in w ork force and team working, great team effort and Quality consciousness for serving the customer well is highly required for SPL in order to become a market leader in internet business in Bangladesh. (slack and chambers 2010) How SPL will implement à ¢Ã¢â€š ¬Ã…“Kijenà ¢Ã¢â€š ¬Ã‚  Senior management commitment and involvement establish a vision, appropriate goals, policy deployment, managingby walking about (MBWA), identify and recognise success. Leadership and active commitment demonstrated by all managers understand importance of Continuous Improvement and quality, aware of firms strategy, appropriate management style Culture for continuous improvement multi disciplinary teams, general awareness of quality Focusing on employees encourage participation, employees are actively encouraged to contribute, job swapping, training and development, barriers eliminated between and within levels of employees (slack and chambers 2010) Radical Change in à ¢Ã¢â€š ¬Ã…“Production Sector of Squareà ¢Ã¢â€š ¬Ã‚  Radical change means Breakthrough improvement rather than a continuous one. About redesigning the business around processes. Use New Technology to help focus on process And also They supported this with the assertion that as the business world had changed during the 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s, the changes could be examined by investigating the impact upon a business of the 3 Cà ¢Ã¢â€š ¬Ã¢â€ž ¢s of Customers, competition and change à ¢Ã¢â€š ¬Ã…“ Hammer(1990)à ¢Ã¢â€š ¬Ã‚ . Radical change, for square in their production system means that an entire business is changed radically, normally always in the form of a project. Radical change for Square will be needed in their production since the change will significantly impact business success, the reason behind this is that now they only have production facility in Bangladesh but in order to be a true multinational and earn more business profit, advantages and expand their business internationally they must have production facility in i n others countries like in UK. So that in future when they market their products in European nations, its becomes much more easy for them to market their products and in this way it will give them more profit opportunity to market products than to produce and market products only from Bangladeshi production facility. This Radical Change for Square will introduce new knowledge, new strategies, new approaches, new production techniques and new equipment and for that they need to make a project plan and execute the project plan.(slack and chambers 2010) A Project Plan for the Radical change in The Production sector of SPL The 4D Model D1. Define it D2. Design it D3. Do it D4. Develop it (Maylor, 2010) D1. Define it This project is for SPL opening a production plant in UK. This will require buying of land for the factory setup of the production plant, setting up machineries and all other electronically operated machines for the production of pharmaceutical goods, and also SPL will hire expert workers working in the UK production plant including a à ¢Ã¢â€š ¬Ã…“Project Managerà ¢Ã¢â€š ¬Ã‚ . SPL will start the project in 2015 and the Project will end in 2016. It will take around 20 million Us dollars to complete the set up of the à ¢Ã¢â€š ¬Ã…“Production Plantà ¢Ã¢â€š ¬Ã‚ . A project leader/manager will be selected for managing the project and its successful completion in expected time and he will have support of other workers like managers, computer expert, IT expert and finance officer. Radical change for Square will be needed in their production since the change will significantly impact business success, the reason behind this is that now they only have production facility in Banglad esh but in order to be a true multinational and earn more business profit, advantages and expand their business internationally they must have production facility in in others countries like in UK. So that in future when they market their products in European nations, its becomes much more easy for them to market their products and in this way it will give them more profit opportunity to market products than to produce and market products only from Bangladeshi production facility.(Maylor, 2010) D2. Design it The à ¢Ã¢â€š ¬Ã…“Designà ¢Ã¢â€š ¬Ã‚ /Planning part is very important for the SPL project. A good design of a project brings the success of the project, the project will finish in the expected time of 2015, with proper design/ planning of the project. The major elements of SPL project in the ukare : Time: It is the direct input of labor into activities. The project will start in January 2014 and end in January 2015. Land and Office Setup:For the à ¢Ã¢â€š ¬Ã…“Production Plantà ¢Ã¢â€š ¬Ã‚  in the UK, SPL will need to buy a land of 20 thousand square feet for setting up production and there they will also require a proper office so the international and national staff to run the production facility. Materials/ Machineries: Materials are consumables and other items used in the project and SPL will require machineries for the production of the pharmaceutical products in the UK. Equipments:Communications equipment, IT equipment, meetings and workshop equipments, mobi le and satellite phones, computer and Internet connections.(Maylor, 2010) Budget Of The Project Project Budget Outline USD Land for the production plant (20 thousand SQT) 10 million USD 10000000 Project Manager 500$/month*12months 6000 Line Manager 1 150$/month*12months 1800 Line Manager 2 150$/month*12months 1800 Administrative Support Financial officer 400$*12 months 4800 Administrator 400$/month*12 months 4800 Official Travel UK travel 1000$/month*4months 4000 Project Personnel Component Total Training** In-service Training 10000$/ 10000 Rent of the workshop facilities 100$*12 1200 Mechinaries for Production 2 million USD 200000 Refreshments 20000 20000 Stationaries 500$ 500 Transportation for the workshop 680$ 680 Workers Accommodation 15000 15000 Info sheets 200$*3types(500copies each) 600 Equipment Expendable Equipment Toner/Printer cartridge 100$/month*12months 1200 Stationaries 50$/month*12month 600 Non-Expendable Equipment 40 PC Compute 35000$ 35000 Miscellaneous Operation, Maintenance, Repair of equipment 15000$ 15000 Grand Total 10 million 320 thousand 980 hundred $ 10322980$ D3. Do It For the successful completion of the project, the third comes the à ¢Ã¢â€š ¬Ã…“do ità ¢Ã¢â€š ¬Ã‚  phase or the execution of the planning of the project. For the success of the project the top management, board of directors of SPL, the project manager, line managers, Supervisors and workers all need to have a good sync and a good communication from the top management of SPL to the workers. For the project to be successful and to complete the project in expected time development as a team is very important to meet the projects objectives. So for better execution of the project it is highly required to select an experience à ¢Ã¢â€š ¬Ã…“Project Teamà ¢Ã¢â€š ¬Ã‚  that will consist of a project manager, line managers, super visors and other workers, and all of them should be qualified with previous project work experience, in this way SPL will have a strong project team that will ensure that SPL set up a à ¢Ã¢â€š ¬Ã…“Project Plantà ¢Ã¢â€š ¬Ã‚  in the UK by 2015. (Maylor, 2 010) D4. Develop it In the last phase of the project for SPL it is important that the project is in the closing phase and all things are working according to the plan of the project that is having a à ¢Ã¢â€š ¬Ã…“Production Plantà ¢Ã¢â€š ¬Ã‚  in the UK. The SPL top management will make sure that the project manager is working well, leading, guiding all the managers, workers under him and make the project as a success. The project manager need to give day to day feedback to the SPL top management so that if the project requires any further change, development or any problem to SPL top management take appropriate steps and thus finish the project of setting up the plant in time. For the project to be well observed, SPL can have a review board of management team that will make sure that the project manager, line managers, and all the workers are working according to their given responsibility and thus SPL will be able to complete the project and have a à ¢Ã¢â€š ¬Ã…“Production Plantà ¢Ã¢â€š ¬Ã‚  in the UK for their further growth. (Maylor, 2010) Track Progress:Check against milestones set, check progress reports and monitor effectively Overcoming Problems: If there are problems seen the project manager should raise concerns early to the SPL higher management and also resolve difficulties ofpeople, product and process if there is any. Update the plan: The project manager should also communicate the change, change management of project if required,assess the project development and give time to time feed back to SPL à ¢Ã¢â€š ¬Ã…“Higher Managementà ¢Ã¢â€š ¬Ã‚ .(Maylor, 2010) PDCA Cycle for SPL: Plan: The Plan is to setting up à ¢Ã¢â€š ¬Ã…“Production Unità ¢Ã¢â€š ¬Ã‚  in Uk. For this SPL will require 10 million dollar, Buying of land, Machineries, Electrical Equipment, Hiring of a project manager and different workers related to the project and running the production facility like IT, computer expert, different labours, managers. Do: Apply the resource (10 million dollars), Land, project workers all into work for the successful completion of the work. Check: The project manager of SPL must check that the project is running successfully and give feedback to the SPL top management. Act: If there is anything requires interms of more resources, or any type of change in the product or any risk faced the project manager will make any required change and deal with any problem for the success of the project. (slack and chambers 2010) The Essentials of Managing Risk in SPL Project The project manager for SPL needs to define risks early so that he/she can determine how SPL will manage them. But the manager has to know more than just what risks might exist. He/she also have to know how to talk to other project team members about risks and even make decisions about which risks they will try to manage: The ways can SPL Project Manager can deal projectà ¢Ã¢â€š ¬Ã¢â€ž ¢s risks Determining which aspects of SPL plan or project environment may change. Assess the potential effects of those risks on SPL project. The Project Manager for SPL needs to consider what can happen if those aspects donà ¢Ã¢â€š ¬Ã¢â€ž ¢t work out the way SPL envision. Develop plans for mitigating the effects of the risks. The project manager needs to decide how to protect its project from the consequences of risks. Monitor the status of SPL projectà ¢Ã¢â€š ¬Ã¢â€ž ¢s risks throughout performance. The project manager for SPL needs to determine whether existing risks are still present, whether the likelihood of these risks is increasing or decreasing, and whether new risks may come and if appers the manager will solve it Inform Top Management of SPL of all risks involved with SPL project The project manager will explain the status and potential effect of all project risks from the initial state to its completion so that the top management can deal with any problem that may arise with project and solve it. (slack and chambers 2010) Conclusion In conclusion it can be said that à ¢Ã¢â€š ¬Ã…“Squareà ¢Ã¢â€š ¬Ã‚  is a very successful pharmaceutical company, that is exporting its goods in 38 countries around the world, but in order to be a global key player it requires à ¢Ã¢â€š ¬Ã…“Radical Change: in their production facility and expand business in different countries through opening manufacturing units and other ways of expansion globally but Square still havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t done it.Square for its future benefits and development should set up its manufacturing units in different parts, as it has 100à ¢Ã¢â€š ¬Ã¢â€ž ¢s of millions of dollars in cash reserve, has the man power to run its business in other countries in order to be a global Giant.Other than that, square is a successful private limited company that through à ¢Ã¢â€š ¬Ã…“Continuous Improvementà ¢Ã¢â€š ¬Ã‚  in HRM and Marketing will be able to improve more and remain as the leader in Bangladesh. For a decade SPL has a dominance in Bangladeshi marke t, and Export it products successfully in 38 countries, its high time then ever that SPL should open the production Unit in UK (Europe) and become a true global giant in the future.